Customer experience can be defined as a whole event that a customer comes into contact with when interacting with a certain business. In commercial circle, customer experience is described as a product that arises from an interaction or dealing between an organization and a customer. It develops over a period of time due to relation or rapport both develop especially after using the product or dealing with organization.
The customer experience may be a rational, emotional, thought provoking or even sensational. It may differ from individual to individual even for the same product from same company. According to American business magazine Forbes, customer experience is the cumulative impact of multiple touch points over the course of a customer’s interaction with an organization. Attaching importance to the customer experience, like all customer oriented companies, Fuji Xerox welcomes customer experience help devising strategies to ensure customer satisfaction for its products.